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$4-a-week recipe service takes on My Food Bag

Henry Burrell
Tue, 21 Sep 2021

$4-a-week recipe service takes on My Food Bag
MenuAid co-founder Elise Hilliam, chefs Helen Jackson and Brett McGregor, and co-founder Toby Skilton. (Image: Supplied)
Henry Burrell
Tue, 21 Sep 2021
A new $4 per week meal planning service hopes to challenge meal kit companies My Food Bag and Hello Fresh with an approach to food delivery it says is more flexible and sustainable.MenuAid offers recipes written by Foodlovers.co.nz’s Helen Jackson and Masterchef winner Brett McGregor via a website that integrates with Countdown’s online shopping site.Users pay $4 per week to get five new recipes sent to their MenuAid account every Saturday, and from there can pick how many meals they will cook that week. This creates a shopping...

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