Death knell for power companies' customer 'win-back' tactics

By Pattrick Smellie | Tue, 05 Nov 2019


Proposed new regulations will effectively kill off electricity companies' practice of wooing back departing customers with generous 'win-back' offers. The Electricity Authority is consulting on a proposed 180-day ban on "retailer-initiated saves and win-backs" after a customer chooses to switch retailer. The move is a direct response to the government's Electricity Pricing Review process, which broadly endorsed existing wholesale and retail electricity market arrangements but found areas where competition was being stifled. Its recommenda...