Flick tests new approaches to entice customers

By Jenny Ruth | Wed, 05 Feb 2020


Electricity retailer Flick Electric is testing new products, including combining electricity and petrol offers involving its major shareholder, Z Energy, in the hopes that it can begin growing customer numbers again.But chief executive Steve O'Connor told BusinessDesk that "our first job has been to protect our existing customers."That meant putting in place a hedged-style product. Dubbed Fixie, that allows customers to fix the generation part of their bills for six months at a time, but was "me too, and not particularly differentiated" from ma...