Goodbye Colmar Brunton

Thu, 01 Jul 2021

Research company Colmar Brunton’s brand will be phased out as its British owner Kantar reorganises the New Zealand business.The Colmar Brunton name will disappear, to be replaced by Kantar and Kantar Public.Kantar will provide consumer data and insights to businesses, while Kantar Public will provide consultancy and advisory services to the public sector.The reshuffle comes roughly 18 months after Kantar’s acquisition of Colmar Brunton, one of Australasia’s most prominent data and polling firms.The business is best known for i...

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