Why Bremworth had to ditch its wool-only strategy

The new Bremworth board addresses shareholders for the first time. (Image: BusinessDesk)

Thu, 13 Nov 2025

Bremworth’s now-ditched wool-only strategy was a combination of poor execution and being unrealistic, the carpet maker’s chair says.It was “aspirational” and there was no doubt a certain segment of consumers out there “who love wool, but unfortunately the reality is a large chunk of consumers who may say that but do something else”.Reintroducing Solution Dyed Nylon (SDN) into Bremworth’s product range is one of just a handful of steps the company’s new leadership has taken since it took over in Ma...

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