‘More for less’: Armstrong’s reveals how it has bucked tough market

Armstrong’s executive director and founder Rick Armstrong and CEO Troy Kennedy. (Image: Dean Purcell)

Mon, 29 Dec 2025

A New Zealand-founded automotive group says it’s been bucking the tough market by spending more, not less, during the downturn and a public listing remains a possibility. Armstrong’s has grown to 21 dealerships nationwide and is expanding its distribution arm through new partnerships with major Chinese manufacturers such as Zhejiang Leapmotor Technology Co and Dongfeng Motor Corporation, both Fortune 500 companies. Executive director Rick Armstrong founded the business’ first branch on St Asaph St, Chri...

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