Sporting Life: Tennis has a great business model

By Brian Gaynor | Wed, 05 Feb 2020


Australian OpenThe Australian Open is a fantastic tennis, business and social occasion.As far as the social side is concerned, former A2 Milk chief executive Jane Hrdlicka, the chair of Tennis Australia, has a particularly high profile.Hrdlicka was here, there and everywhere as she met and greeted government ministers, entertainers, important Australian business leaders, sports stars and former Australian Open champions.She also sat in the prime seat in Rod Laver Arena, next to Margaret Court at the women’s final and Rod Laver at the men’s fina...