Business of Tech: NZ fintech startup Marloo hacking the admin hell out of financial advice

Hardy Michel, co-founder of Marloo. (Image: Supplied/Jacques Steenkamp)

Thu, 04 Dec 2025

In the creaky world of financial advising, where compliance paperwork devours hours and clunky software feels like a relic from the dial-up era, a New Zealand startup is deploying AI to free advisers from the drudgery. Marloo, co-founded by Hardy Michel, who cut his teeth as head of operations at Wellington-based share trading platform Sharesies, isn't building robo-advisers to supplant humans.Instead, he is using artificial intelligence to free up advisers so they can focus on the trust-building conversations that truly matter to thei...

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