The iPhone Pocket is coming. Would you buy a $406 sock?

The short strap design is available in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon and black. (Image: Apple)

The Washington Post

Sat, 15 Nov 2025

By Rachel Kurzius, Shane O’NeillApple and Issey Miyake announced a new offering available this Friday: the iPhone Pocket. It’s a ribbed bag inspired by “a piece of cloth,” designed to hold a cellphone along with other odds and ends. It’ll run you US$149.95 (NZ$265.16) for the short strap version, and US$229.95 for the long strap. Promotional materials describe the offering as “singular.”The response from consumers online has been … less laudatory. We gathered Style writer Shane O’Neill...

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