Ikea NZ launch details: there will be meatballs

Thu, 10 Jan 2019

By Nikki Mandow Jan. 11 (BusinessDesk) - After an inordinate amount of hype and years of heart-stopping “Is it coming? Is it not?”, the world’s largest furniture and home furnishings retailer, Ikea, has held a press conference, ostensibly to announce details about the company’s arrival in New Zealand. Around 100 breathless journalists, Ikea supporters and Scandinavian dignitaries arrived at the Cloud in Auckland to be told: there will be meatballs. But not much more. “Without being specific, it’s a dream, but we don’t have a plan ye...

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