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Media ANALYSIS

Craig Hutchison and the art of SEN

Trevor McKewen
Wed, 08 Sep 2021

Craig Hutchison needs eyes and ears to make SENZ a commercial success. (Image: Supplied)
Trevor McKewen
Wed, 08 Sep 2021
If there's one thing Craig Hutchison says he learned early in his sports journalism career, it’s that it takes “big balls” to succeed.And if Hutchison – a university dropout who built a sports media empire across the Tasman that he is now bringing to New Zealand – has anything, it’s big kahunas.But the voluble Australian also comes with a legion of critics who appear to relish disparaging him as an empty chest-beater with a flawed business model. They claim he can’t be trusted, takes advantage of pe...

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