Subscribe today - find out more
Why you should consider BusinessDesk
Media

Outdoor advertising bears the brunt of lockdown

Daniel Dunkley
Tue, 07 Sep 2021

MediaWorks chief executive Cam Wallace said the outdoor advertising sector’s reliance on transport activity meant level four restrictions had a “material impact” on advertising.
Daniel Dunkley
Tue, 07 Sep 2021
Outdoor advertising has felt the full force of nationwide lockdown restrictions, with audience reach down by two thirds in Auckland, according to an industry trade body.Out of Home Media Association Aotearoa (OOHMAA) says reach is down by 62% in Auckland, 52% in Wellington, and 68% in Christchurch, based on Landmarks ID data for the week commencing August 23. According to Auckland Transport data, the volume of cars on the road is at 29% of normal levels, heaping more pressure on outdoor advertisers. In April 2020, during last year’s...

Not convinced yet?

Subscribe to our Daily News Update free newsletter.

Retail Analysis
The chips are down: supermarkets off to shaky start
Pattrick Smellie | Thu, 21 Oct 2021

Supermarket owners struggled to address the questions the Commerce Commission put to them on the first day of the hearings on grocery market competition.

Primary Sector
A2 Milk may face second class action claim
Rebecca Howard | Thu, 21 Oct 2021

Hundreds of shareholders have already registered interest in a class action claim in Australia.

Property
Auckland Airport takes aim at 'rushed' rent relief
Brent Melville | Thu, 21 Oct 2021

The airport has already paid out more than $185 million in rent relief to its tenants, and says proposed government changes need to be targeted for those who need it.

Sponsored
Decarbonising infrastructure – navigating an abundance of policy and analysis

We have a rare opportunity to align significant public infrastructure investment with urgent climate change reform, but time is short and we all need to act.

Sponsored
Let's not lose sight of the wood for the trees

As much generation will need to be built in the next 14 years as has been built in the last 40+ years for Aotearoa to meet its commitment of achieving net zero emissions by 2050.