The future of advertising: ‘The world has shifted’

The future of advertising: ‘The world has shifted’
Group M Australia and NZ chief Aimee Buchanan says there are really interesting pressure points in the market. (Image: Group M)
Daniel Dunkley
Global media agency Group M has a pretty unique overview of the New Zealand media.On one side, the mega-agency plans and manages advertising and marketing for corporations including Coca-Cola and Mars. On the other, it places ads with broadcasters and publishers from Television New Zealand to BusinessDesk and social media giants such as Facebook.As such a central player in the NZ media scene, the parent company of Mediacom, Wavemaker, Mindshare and Essence has plenty of insight into the media’s struggles, the changing behaviour of adverti...

More Media

Warner Bros Discovery considered TV3 switch-off in 2025: MCH
Media

Warner Bros Discovery considered TV3 switch-off in 2025: MCH

The owners said it made no sense to exist in the NZ market.

Daniel Dunkley 28 Mar 2024
Media firm The Curve seeks external funding
Technology Exclusive

Media firm The Curve seeks external funding

The company wants to raise $1m. 

Victoria Young 28 Mar 2024
TVNZ extends sports lineup
News in Brief

TVNZ extends sports lineup

TVNZ has announced it will be screening a slate of new sporting events, including the Uefa Euro 2024 football championship later this year.The public broadcaster has also confirmed a multi-year partnership with Hockey NZ to show matches on its streaming service TVNZ+.Joining the...

Daniel Dunkley 27 Mar 2024
Complaints about AI scams just the tip of the iceberg
Technology

Complaints about AI scams just the tip of the iceberg

Swindlers are using deepfakes of trusted leaders to defraud investors on social media.

Bloomberg 23 Mar 2024