TikTok opens up ads to Kiwi SMEs

Self-service social media is becoming a huge channel for SME sales and marketing. (Image: DepositPhotos)

Mon, 23 Aug 2021

Social media platform TikTok has stepped up its push for Kiwi advertising income by launching a self-service ad platform for small businesses.A “self-serve” advertising system, available to Australian companies for the past year, went live in New Zealand today. The move marks another step into the NZ market for the Chinese-owned social media giant. TikTok began working with larger NZ businesses through its TikTok for Business arm last year.After working with ad agencies and large companies such as Countdown over the past year,...

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