NZ-hosted women’s World Cup sets record viewing figures

Australia's Jess Jonassen after her one-handed catch of England's Katherine Brunt was an Insta hit. (Image: Getty)

Fri, 01 Jul 2022

The White Ferns may have failed to fire in the recent ICC Women’s Cricket World Cup but in every other metric, the New Zealand-hosted tournament knocked it out of the park and reinforced the rise in spectator viewing of women’s sport. The event generated 1.64 billion views across the International Cricket Council’s (ICC) channels. That makes it the most engaged women’s event on record – and the cricket council's third biggest ever viewing total. Only the men’s 2019 World Cup and 2021 men’s Twen...

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