The latest from CEO Beany Sue de Bievre

Sue de Bievre is the founder and CEO of online accountancy business Beany. 

Why strategy fails but intent works
Sue de Bievre | Wed, 02 Mar 2022

Brazilian manufacturer Ricardo Semler grew his business’s revenue from US$4m to US$212m in 20 years with no mission statement, organisational chart or written policies. He famously thinks you cannot plan beyond the next three months – anything longer is fiction.