René de Monchy
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René de Monchy

Tourism New Zealand

Chief executive

  • Appointed April 2021.
  • Previously interim chief executive for four months, and before that director commercial.
  • Led a team in 15 offices in 14 countries responsible for identifying markets and audiences to target for travel to NZ.
  • Also led the development of Tourism NZ’s aviation strategy of partnerships with international airlines.
  • Joined TNZ in August 2015 after 20 years in consumer-led businesses, including local and international marketing roles for Fonterra, Heineken and Asia Pacific Breweries in Singapore.


Heineken N.V.
Heineken Marketing Manager
Oct 2006 - Dec 2009
DB Breweries
Consumer Marketing Manager
Jan 2010 - Dec 2011
Asia Pacific Breweries Singapore
Marketing Director
Dec 2011 - Jul 2015
Institute of Advertising Singapore
Executive Council Member
Aug 2013 - Jul 2015
Tourism New Zealand
Chief Executive, Director Commercial, Director of Trade, PR & Major Events
Aug 2015 - Present

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