80% of NZ websites verge on narcissistic, survey finds

Nikki Mandow
Thu, 31 Jan 2019

By Nikki Mandow Jan. 31 (BusinessDesk) - As few as 5 percent of NZ business websites have a clear purpose, according to an informal survey. Up to 80 percent are narcissistic. And this is turning customers away. Digital marketing agency Insight Online analysed more than 60 websites of medium to large New Zealand companies during the past six months, grading them on a scale of 1-4, depending on their usability and effectiveness. Only 5 percent made the highest grade - being integral to the sales and marketing goals, having a clear purpos...

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