Beef + Lamb studies threat posed by alternative proteins, considers how to respond

Sun, 26 Nov 2017

By Rebecca Howard Nov. 27 (BusinessDesk) - Beef + Lamb New Zealand is carrying out consumer research into alternative proteins in China and San Francisco in response to the rise of the rival products and wants to report back to the sector before the end of the year. "What we have discovered is that for better or worse alternative protein is here. We are not seeing it as a replacement for now, but we are definitely seeing it as an alternative for certain types of consumers. The consumer research that we doing is to understand who those co...

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