Bionona sticks to online sales in launch of eczema treatment

Wed, 08 Feb 2017

By Paul McBeth Feb. 8 (BusinessDesk) - Bionona has launched its Atopsis eczema cream treatment and will stick to online sales as it chases "a couple of million" in sales in the first year. The cream is the brainchild of chief executive Iona Weir, the biochemist who oversaw the development of the Phloe laxative, and has taken four-to-five years to develop in her garage. The research behind the cream came from her Marsden Fund-backed work on programmed cell death in plants known as apoptosis, and through that time attracted Callaghan Innov...

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