Disruption or desperation? Tesla discounting kicks off price war

(Image: BusinessDesk)

Thu, 27 Apr 2023

By Tom RandallTesla is now charging less for the cheapest version of the Model Y SUV than what the typical new vehicle sells for in the US, a threshold Elon Musk crossed in blazing fashion.At US$46,990 (NZ$76,604), the base Model Y now costs US$759 less than the average amount paid for a car or truck in the US. The differential between these figures has changed by more than US$20,000 since the middle of last year.No carmaker has made such a dramatic a reduction to a high-volume vehicle in the modern age of the automobile. The Model Y was t...

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