Developing your sales team in a demanding B2B environment

Developing your sales team in a demanding B2B environment
Today's sales teams need to be adaptable, resilient, and skilled to achieve top results. (Image: Depositphotos)
Alex McNaughten
In today's increasingly competitive business-to-business (B2B) sales environment, building a high-performing sales team is more critical than ever. The rapid pace of change, shifting market demands, and the ongoing global uncertainties make for a challenging landscape. Sales teams are finding it harder to hit their numbers and deals are taking on average 20% longer to close. In order to stay ahead and thrive, sales leaders must invest in the development of their teams, particularly given that most of their sales force are millenni...

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