The brains making magic for Kiwi brands

The executive creative director at Designworks, Jef Wong. (Image: Supplied)

Wed, 06 Jul 2022

Rebrands cost a lot of time, manpower and energy. But they’re crucial to building a strong profile that showcases a firm’s identity, say the experts. A good rebrand will last for a decade or more and enhance a company’s public presence, says Jef Wong, the executive creative director of New Zealand company Designworks. As a 22-year veteran of the company, he has led many projects, including the recent well-publicised brand overhaul of media group Stuff. “Companies like ours are looking to build enduring b...

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