Celebrity and 'your own crowd' crucial to crowdfunding success, promoters say

Thu, 04 Feb 2016

By Fiona Rotherham Feb. 4 (BusinessDesk) - Kiwi startup D’Arcy Polychrome is commercialising a unique technology, drikolor, that could disrupt the global decorative paint market. Yet the firm raised only half of its minimum target in a recent equity crowdfunding offer. It’s the 15th failure out of 44 public attempts to raise funds from 'the crowd' by issuing shares and offering rewards since Renaissance Brewing successfully made New Zealand’s first equity crowdfunding offer in August 2014. Analysis of offers that failed to hit their t...

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