Pressure grows to get greenwashing messaging right

Greenwashing poses "a serious legal risk" says Chapman Tripp partner Nicola Swan. (Image: Chapman Tripp)

Mon, 12 Jun 2023

Experts in investment, the law, and marketing have different takes on greenwashing. But they all agree it needs to be taken seriously by fund managers, corporates and their customers.When asked to talk about greenwashing, Peter Lee, the founder of Ethical Investing New Zealand who has been involved in finance and conservation for some 40 years, started on what he termed “cynical greenwashing” and claims using the term might be technically true but added no value.The devil in the detailFor example, when a fund manager or corporate st...

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