Contact fires latest salvo in loyalty schemes war

Mon, 03 Apr 2017

By Pattrick Smellie April 4 (BusinessDesk) - Contact Energy is beginning the massive task of shifting more than half its customers off the Fly Buys rewards scheme with the enticement of up to 50 cents a litre off fuel bought from BP and Caltex petrol stations by linking electricity bills to the AA Smartfuels reward scheme. Contact and Fly Buys ended their 16-year partnership at the beginning of this month amidst a major shake-up in the loyalty rewards scheme market, which is dominated by Fly Buys, the Air New Zealand Airpoints programme a...

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