CORRECT Raunchy Moa prospectus's paid ads a 'world first', says Ross

Fri, 12 Oct 2012

By Pattrick Smellie (Replaces reference in first sentence to "Gin Wigmore's fashion label", which was inaccurate) Oct. 12 (BusinessDesk) - The inclusion in a prospectus of paid advertising for luxury cars, shotguns, scented candles and Working Style suits is thought to be a "world first" by Moa director and brand guru Geoff Ross. Released yesterday, the prospectus is one of the first to be issued under the Financial Markets Authority's new guidelines, which specify offer documents should be concise and not overuse brand imagery or irrelevant...

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