Dick Smith may ultimately do more harm to itself than rivals in pre-Xmas super sale

Sun, 06 Dec 2015

By Jonathan Underhill Dec. 7 (BusinessDesk) - Dick Smith Holdings, which is preparing to slash prices in the run-up to Christmas to clear inventory, may ultimately do more harm to itself than rivals such as JB Hi-Fi and Harvey Norman because of its level of house brands and the risk of losing market share. ASX-listed Dick Smith last week said it would take a A$60 million non-cash impairment, before tax, on inventory across Australia and New Zealand as part of an ongoing review. The retailer brought in external consultants after disappoint...

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