Consumer mags under pressure as covid bites

The year has become increasingly difficult for magazine publishers. (Image: Supplied)

Mon, 13 Dec 2021

In early 2021, New Zealand’s magazine industry continued its unlikely resurgence from the depths of last year’s lockdown, with several new titles emerging from the ashes of Bauer Media. Despite a promising start, the year has become increasingly difficult for publishers following the Auckland lockdown and an advertising slump caused by global supply chain constraints.According to industry players the large consumer brands, the main backers of NZ’s top glossy magazines, have cut back on ad spending in recent months as they...

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