Inside Gallagher-backed Goodnature's 'world-leading' trap factory

Goodnature moved into the Adelaide Rd building in September last year. (Image: BusinessDesk)

Wed, 13 Aug 2025

There’s something about frosted glass that invites curiosity. Invariably, it is trying to conceal something. In an inconspicuous two-storey building in the grey area between Wellington Central's city and suburbs, it is doing just that; hiding the inner workings of Goodnature’s manufacturing hub. Well, according to the company’s chief executive, Dave Shoemack, it is also keeping the people working behind it from getting heatstroke. All the better. They make 100,000 traps and half a million lures a year...

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