Even big tobacco finally resolves to quit smoking

Even big tobacco finally resolves to quit smoking
It's clear the tobacco industry has little choice but to give up on cigarettes. (Image: NZME)
Bloomberg
By Andrea FelstedIt’s not even Christmas, but already the new year’s resolutions to give up smoking are coming in thick and fast – this time from big tobacco.British American Tobacco (BAT) this month said it would take a £25 billion (NZ$51b) charge for reducing the value of its US cigarette brands Camel, Newport, Natural American Spirit and Pall Mall.Although non-cash, the scale of the writedown is striking. Analysts have predicted that in many markets there would be no smokers in 10-20 years' time and governments ha...

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