Bluebird improves profits after major investment in Wiri site

Bluebird improves profits after major investment in Wiri site
Bluebird fries and packages about half a million bags of snacks every day at its Wiri site. (Image: Bluebird)
Staff reporters
Bluebird Foods New Zealand has posted a $13.2 million net profit for the year ended December 2023, according to recently filed accounts.This was an increase from $326,000 the previous year, which in turn was down from $4.1m in 2021.Bluebird Foods NZ general manager Michelle Cassettari said the company had focused on the long-term success of Bluebird by looking at efficiencies.The company employs 350 people and includes brands such as Delisio, Doritos, Cheetos and Copper Kettle.“For example we removed imported products...

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