Heartland expands the meaning of 'niche'

Wed, 19 Feb 2020

Heartland Group Holdings is expanding its definition of a niche banking product and plans to compete more directly with mainstream banks than previously.The group, which operates Heartland Bank in New Zealand and a reverse mortgage business in Australia, has long pursued a strategy of seeking out parts of the market where the major banks don't operate.That strategy has led it into providing reverse mortgages in both Australia and New Zealand, motor finance in the wake of so many finance company collapses and to provide unsecured small business...

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