Fonterra to trial online Tip Top ice cream sales in China through Alibaba's Tmall

Wed, 15 Jun 2016

By Sophie Boot June 16 (BusinessDesk) - Fonterra Cooperative Group is to trial online sales of its Tip Top ice cream brand in China online via Alibaba's Tmall platform. Distribution will be handled by specialist frozen products distributor Zhuhai Ice Technology, the company said. Tip Top will start selling six flavours of ice cream - vanilla, chocolate, hokey pokey, cookies and cream, Neapolitan and strawberry - in two-litre tubs, and said it is considering offering novelty sticks and bulk scoop products. "China is Fonterra’s biggest m...

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