Fresh NZ seafood reaches rural China via Alibaba's Tmall platform

Fri, 05 Feb 2016

By Sophie Boot Feb. 5 (BusinessDesk) - Fresh New Zealand seafood is being shipped directly to consumers in mainland China using Alibaba Group Holding's third-party sales platform, Tmall.com. New Zealand Trade and Enterprise is supporting the project to promote local seafood to rural Chinese consumers. In 2015, seafood exports to China reached $484.9 million, a 14.5 percent lift on 2014. Exports of unfrozen crayfish to China rose to $288.8 million last year, while frozen fish exports were worth $140 million. China is New Zealand's biggest...

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