Govt unveils New Zealand Story toolkit for export businesses

Wed, 06 Nov 2013

By Pattrick Smellie Nov. 6 (BusinessDesk) – Hobbits, yacht design and international celebrity chef Peter Gordon join the obligatory mountain peaks and coastal visas in a new toolkit of material designed to allow New Zealand businesses to tell a consistent story about the country to the rest of the world. The New Zealand Story, launched by Prime Minister John Key in Wellington today, is intended to complement rather than replace Tourism New Zealand’s 100% Pure marketing campaign, and answers growing demand from local firms from outside the tou...

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