Griffin's Choco-ade instigator swears campaign was genuine

Tue, 24 Jul 2012

By Hannah Lynch July 25 (BusinessDesk) - Amber Johnson, the 35-year-old Upper Hutt mum who instigated the return of Griffin's 80s Choco-ade, swears the private equity owner biscuit played a genuine role in the grassroots campaign and not that of an ‘Astroturf’ marketer. Johnson, started the "Get Griffins to bring back Choco-ade" Facebook page in June 2011 because husband Karl had a craving for the biscuit. The page received more than 500 "likes" before Griffin's NZ contacted Johnson and climbed on board, launching a wider campaign to support...

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