I Measure U to launch a Kickstarter campaign for consumer running app

Mon, 12 Jan 2015

By Fiona Rotherham Jan. 12 (BusinessDesk) - I Measure U, a developer of body-movement measuring technology, is soon to launch a Kickstarter crowd-funding campaign to raise at least US$500,000 to help commercialise a consumer app for runners. Company co-founder Mark Finch said the minimum target was US$500,000 but he hoped to raise up to US$5 million-to-US$6 million in the campaign which will launch in early March. The app will be released on the US-based RunKeeper fitness platform which has more than 30 million users worldwide. Kickst...

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