IkeGPS drops GE brand, improving profit margin

Mon, 04 Jan 2016

By Tina Morrison Jan. 5 (BusinessDesk) - IkeGPS, the laser measurement tool developer, will stop paying to use the General Electric brand as its own product gains more recognition, improving its profit margin. The Wellington-based company will now label its electric utility solution as "by ikeGPS", rather than "GE MapSight by the team at ikeGPS", it said in a statement. Its reseller relationship won't be materially affected with GE Digital Energy, the operating GE business unit that serves the utility and infrastructure market, it said....

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