Opinion

Jacinda played a serious social media game

Peter Griffin
Thu, 22 Oct 2020

It’s hard to know exactly what role Jacinda Ardern’s masterful social media presence had in building the red wave now allowing Labour to govern alone, if it chooses. But one thing is clear - Ardern has an untouchable lead over any other New Zealand politician when it comes to engaging people using social media, particularly on Facebook, where she has amassed 1.8 million followers. This meant when she was frustrated with election TV leaders’ debates favouring style over substance, she could always grab her phone and...

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Jacinda played a serious social media game

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