Kmart woos customers with low prices

Thu, 25 Oct 2012

Oct. 26 (BusinessDesk) - Australian-owned Kmart says its customers are responding to its low price strategy, which it will continue. Kmart reported total sales in Australia and New Zealand of $A956 million in the 13 weeks ending Sept. 23, up 3.1 percent on the previous year. Same-store sales rose 2.2 percent. "This is the eleventh period in succession of solid comparable growth in transactions and units for Kmart, as customers respond positively to its market leading pricing strategy and improved merchandise offer," said Richard Goyder, the...

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