All AlphaTheta wants for Christmas is Serato

All AlphaTheta wants for Christmas is Serato
The DJ companies want to hear those Christmas bells ringing through the land. (Image: DepositPhotos)
Paul McBeth
DJ hardware and software maker AlphaTheta Corp let its hired economist do most of the talking in its latest push to buy local software firm Serato in a decision that’s taking the regulator slightly longer than expected. AlphaTheta, which is known for its Pioneer DJ brand, is seeking clearance from the Commerce Commission to buy New Zealand’s Serato for US$65 million (NZ$106.3m), plus earnouts if certain targets are achieved. The deal triggered opposition from AlphaTheta’s smaller hardware rival, InMusic, a Serato cus...

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