2 Cheap Cars signals branding gear change to chase Turners

2 Cheap Cars signals branding gear change to chase Turners
2 Cheap Cars vehicle sales dropped 12% in the first five months of this year. (Image: Brett Phibbs)
Gregor Thompson
Listed used car dealership 2 Cheap Cars says it is pulling in brand consultants amid a Turners marketing tearaway.  At the online annual meeting on Friday, 2 Cheap Cars' leadership were asked by a shareholder to explain the firm's branding strategy. The shareholder cited Turners “very aggressive marketing strategy” and its efforts to "actively build brand awareness at the moment before the recovery next year”. In response, chief financial officer Angus Guerin said 2 Cheap Cars was “definitely...

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