Could Trade Window be the next Xero?

Trade Window chief executive and founder AJ Smith said the relevant market for his company is worth more than $300 billion annually. (Photo: supplied)

Dan Brunskill

Wed, 01 Dec 2021

Callaghan Innovation has established a new initiative to foster New Zealand’s software as a service sector, which it says has the potential to spur on more multi-billion-dollar businesses like Xero.Callaghan and NZ Trade and Enterprise have established kiwiSaaS, a digital platform designed to build community and share knowledge between people in the industry.Head of SaaS digital, Bruce Jarvis said the government agency was targeting the software-as-a-service (SaaS) sector because the size of the market is “virtually infinite”....

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