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Could Trade Window be the next Xero?

Dan Brunskill
Wed, 01 Dec 2021

Could Trade Window be the next Xero?
Trade Window chief executive and founder AJ Smith said the relevant market for his company is worth more than $300 billion annually. (Photo: supplied)
Dan Brunskill
Wed, 01 Dec 2021
Callaghan Innovation has established a new initiative to foster New Zealand’s software as a service sector, which it says has the potential to spur on more multi-billion-dollar businesses like Xero.Callaghan and NZ Trade and Enterprise have established kiwiSaaS, a digital platform designed to build community and share knowledge between people in the industry.Head of SaaS digital, Bruce Jarvis said the government agency was targeting the software-as-a-service (SaaS) sector because the size of the market is “virtually infinite”....

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