The Tina effect: the ads convincing Kiwis to sell cars to Turners

Tina from Turners with group chief executive Todd Hunter. (Image: Turners)

Tue, 10 Oct 2023

An upbeat ad campaign to convince New Zealanders to sell their cars to Turners has boosted vehicle sales for the New Zealand stock exchange-listed firm, as it gets closer to breaking into the NZX50 and $50 million profit before tax. Turners Automotive told the NZX this morning it was heading for a record half-year result for the six months to September 30, predicting profit before tax of “at least” $25 million. Turners Automotive group chief executive Todd Hunter said its now-infamous Tina from Turners' advertising cam...

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