Tina from Turners took two hours to create

You know Tina from Turners, she loves cars. Beep, beep! With Todd Hunter – from Turners, too. (Image: Turners Automotive Group)

Rebecca Stevenson

Fri, 22 Dec 2023

“Tina from Turners is a skinny white guy from Titirangi.” Tina from Turners – no, not Tina Turner – got her name from creative adviser and former Saatchi & Saatchi NZ chairman Kim Thorp, who had the “germ of an idea and a rough script”, Turners general marketing manager Sean Wiggans says. The skinny white guy from Titirangi is Darryl Parsons, the “voice” behind 42 Below Vodka’s irreverent ads, who took Thorp’s idea after he had to pull back from the campaign – and r...

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