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Michael Redwood – Special Group aims to break new ground

Daniel Dunkley
Thu, 11 Mar 2021

Michael Redwood – Special Group aims to break new ground
Special Group's Michael Redwood.
Daniel Dunkley
Thu, 11 Mar 2021
Not many media executives can tell you they had a great year in 2020 and keep a straight face. But for Michael Redwood and advertising agency Special Group, things were a little different.The Kiwi company, founded in Auckland in 2008, enjoyed arguably its best year last year, punching above its weight and breaking new ground in the lucrative American market.Special, the creative force behind Tourism New Zealand’s ‘Do Something New’ Campaign, made a splash in the US, winning the American business of UberEats as a client and orc...

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