Publicis Groupe boss predicts rough ride ahead for media

Michael Rebelo, the ANZ chief executive of Publicis Groupe. (Image: LinkedIn)

Fri, 15 Sep 2023

As the man in charge of media agencies MBM, Spark Foundry and advertising powerhouse Saatchi & Saatchi in Australia and New Zealand, Michael Rebelo, the ANZ chief executive of Publicis Groupe, keeps a close eye on every corner of the region’s media.Following a 10% decline in NZ media spending in the first half of the year (according to data provider Standard Media Index), the Australian believes NZ will have to ride out a storm for the rest of 2023.“TV and outdoor have seen single-digit declines, and most of the rest of the medi...

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