Viva La Dirt League: the NZ YouTubers with a 6 million audience

Viva La Dirt League: the NZ YouTubers with a 6 million audience
From left to right: Adam King, Rowan Bettjeman, Alan Morrison. (Image: Viva La Dirt League)
Daniel Dunkley
There aren’t too many examples of great media success stories in New Zealand in 2023, but YouTube content creators Viva La Dirt League are bucking the trend. In recent days, the comedy trio of Adam King, Rowan Bettjeman and Alan Morrison hit the 6 million follower mark on the streaming site, cementing their status among the biggest names on the platform.To put that number into perspective, TVNZ has just over 57,000 subscribers on YouTube. While the comparison may be a tad unfair, Viva has captured a huge global audience from Auckland...

More Media

Caniwi's Bowker sells NZME stake
Markets

Caniwi's Bowker sells NZME stake

The investor said he's made a good return. 

Staff reporters 22 May 2025
Budget 2025: Facebook, Google escape NZ tax reform
Economy

Budget 2025: Facebook, Google escape NZ tax reform

NZ has chosen not to go it alone in taxing the "platforms".

Pattrick Smellie 20 May 2025
Film subsidy regime gets $577m budget boost
News in Brief

Film subsidy regime gets $577m budget boost

New Zealand’s film subsidy regime will survive the latest round of budget cuts, Finance Minister Nicola Willis says. Willis announced she was tipping $577 million into the scheme at the Budget to reflect the higher-than-expected demand for the subsidy. This means the rebate will...

Staff reporters 16 May 2025
A 100% tariff on movies. What does that even mean?
Media Opinion

A 100% tariff on movies. What does that even mean?

"We should underestimate Trump at our own peril."

Bloomberg 10 May 2025