Nakedbus’ advertising tactics to win market share from InterCity deemed ‘misleading’

Mon, 17 Feb 2014

By Suze Metherell Feb. 17 (BusinessDesk) – Nakedbus, which challenged InterCity Group’s near monopoly on national bus routes when it started in 2006, has been found guilty of trademark breach after aping its rival’s name to lure customers through Google’s advertising service. Justice Raynor Asher of Auckland High Court has ruled Nakedbus deliberately infringed on rival bus company InterCity Group’s trademarked name using the phrase as a keyword to lure customers from its rival. The Feb. 12 ruling is the latest in an ongoing dispute betwee...

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